Branding, Copywriting, and Web Design

 

Blissful Diaries

Blissful Diaries is an event planning company based in Los Angeles. Founder Sascia Schloemer was aiming to create a polished and feminine experience that would appeal to new brides. I designed the logo, wrote the content, and designed the layout with Squarespace.

 
 
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Candlewood Investigations

Candlewood Investigations is a private investigation firm that specializes in online and social media background checks. I designed the logo and the layout. I worked directly with Founder Jessica Workman to develop the copy for the website.

 
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Praise

“Laurel spent over an hour on the phone with me patiently hashing out my vision for my company and what I wanted for my website to convey to potential clients, down to even the smallest details and nuances. She was prompt in delivering her project proposal and not only planned for several rounds of revisions, but encouraged me to be an active part of the design process to make sure I was fully satisfied with the result - and I absolutely am!”

Jessica Workman, Candlewood Investigations

 

incapptic Connect

incapptic Connect is a software solution that automates the app publishing process for large corporations. I wrote the content and designed the layout for the website with Squarespace. After the website was launched, I was able to achieve a first page ranking on Google for the search term "automatic app publishing"

 
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Email Marketing

Alpha Chi Omega - Gamma Theta Gamma Chapter

From 2013 to 2016 I was the newsletter and website chair for Gamma Theta Gamma, Alpha Chi Omega's alumnae chapter for the Westside/South Bay area of Los Angeles. I maintained a list of over 700 contacts and wrote the content for the monthly newsletter mailing. 

 
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Praise

"Laurel was a much respected and appreciated member of the Gamma Theta Gamma Executive Board because she is talented, a committed and hard worker with great attention to detail, and is a clear communicator. In addition to her talents in web design, Laurel has invested many hours of continuing education in areas including user experience design, content development and search engine optimization. With these newly acquired skills as well as her knowledge and background in online marketing, she will be able to provide cutting edge web design solutions to small businesses across Germany."

Lauren Wake, Alpha Chi Omega - Gamma Theta Gamma Executive Board Member



Marketing Materials

Junior League of Los Angeles (JLLA)

I was an event manager for Angeleno Night 2017, JLLA's annual spring fundraiser. I wrote the content and designed the layout for the event's sponsorship packet

 
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Additional work samples and references are available upon request. Contact me for details.